User Experience

Analyzing the User Experience

Until the recent updates at Google, user experience was at the bottom of our corporate pecking order.  Yes, as much as we wanted to

provide in store or on location services, the importance of keywords and traffic building dominated the marketing agency’s efforts.

Today, it’s not that simple anymore.  Actually, we recommend you focus on providing the best content possible to your consumers.

Best, means content that matches their search, that is useful to the person searching and that is written in a way that it is simple to

digest.

At Valorem Group we have been analyzing search patterns across websites to determine how people are shopping and what exactly an

improved user experience is and how that would translate into higher acquisition rates.  Ask us for a few case studies, we’d be happy to

share them with you.